Hospitality entrepreneurs often work with passion. From 5-star hotels to snack bars on the corner, entrepreneurs try to serve their guests as well as possible. Not so strange, because satisfied guests ensure the company’s right to exist. With many complaints about bad food or bad service, an entrepreneur will not last long.
Compliments and complaints spread faster than ever, especially thanks to social media. Unfortunately, hospitality entrepreneurs are often not that skilled in this. In this article I give 10 handles to hospitality entrepreneurs to score with online marketing.
The hospitality industry
Hospitality companies have little time. In fact, they work harder than in any other sector. Not only longer hours, but also at impossible times. Many entrepreneurs are absolutely aware that they also have to profile themselves well online. But where do they find the time? And even if they were to take a morning off, they lack the knowledge. Where do you start? A few quotes from the people involved:
2c4c411Hospitality entrepreneurs are always busy in their company with their own products. norway phone number library Promotion is often neglected, because they have less knowledge and experience with it. Good marketing can be the difference between a well-stocked and a less well-visited hospitality company. – Christian Severijns, Manager KHN BedrijfsAdvies
The hardest part for me is combining the many possibilities of digital marketing. Of course, there are so many possibilities and there are so many ways (Facebook, Twitter, Instsagram, Pinterest, website) that sometimes you can’t see the forest for the trees. – Kevin van Toorren, owner of Kevin’s grand cafe & restaurant in Maassluis
Social media, great fun, but so time-consuming!
It certainly takes a lot of time in theEllen Berntsen from beginning. You really can’t avoid it anymore, better user experience and you will also have to do it in person and not through a third party. I have never had much interest in it privately, but I am starting to like it more and more. – Jeroen clean email van Dam, owner of catering company Sallo’s in The Hague
