Email design is one of the most important components of any company’s marketing activities. Regardless of the goal, whether you are testing a new email template or trying to increase conversion using conversion design tools (Conversion Centered Design, or CCD) , your emails need to be both beautiful and effective. Since a design system visually unites all the elements of an email, there are many factors to consider at once. In this article, we will look at the best email design practices that you should know and use.
What role does design play in your email campaigns?
Developing an email newsletter design is part of the strategy development process, where a design layout for the letter that will be used in the email campaign is developed and tested. Design is responsible for more than just visual appeal, because c level executive list it is not enough for letters to be simply beautiful. A competent email design should be understandable and convenient, should correspond to the target audience, and should also encourage the user to perform the target action.
For example, a visually pleasing letter, but with low-quality images inside, is unlikely to leave a good impression on the user. And the message you put into the letter may not be conveyed at all if the design uses an unreadable font or a questionable color scheme.
Email design is important because it primarily affects the impressions of readers, and impressions affect engagement, desire to buy, and customer loyalty in general.
Key Elements of Email Design
The design covers all visual elements of the letter without exception:
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Header: A visual introduction to an email, often containing a company logo;
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Main content: font and layout options;
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Call to action (CTA): sizes, shapes, colors and who is an executive director? placement of buttons in the email;
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Images and other attachments: what attachments you choose, how you design them, and where you place them in the email;
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Footer: social media links, unsubscribe button, and other legal information at the bottom of the message;
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Interaction options: use and design of interaction elements (polls, accordions, etc.);
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Mobile usability: What does the email look like on mobile devices?
16 Best Practices for Effective Email Design for Email Marketing
Email design depends on many factors, and trends tend to change constantly, so we suggest not to delay and jump straight to the recommendations.
Tip 1: Create a modular design system with common elements
The design of an email always starts with defining b2b phone list the content, namely what the structure will be and what elements will be used. The design should not just look good, it should be functional.
Functionality can be achieved by implementing a modular design system for creating emails. Instead of creating each email from scratch, place frequently used elements and even entire sections of the email into a design system and combine them depending on the structure and purpose of the email.
