Almost any product can be promoted and sold using advertising mailings. These can be both familiar products from online clothing and electronics stores, as well as products in the highest price segment.
Our client and the project objective
Sentum is a Spanish manufacturer of luxury dietary supplements, which positions its product as a luxury segment product.
Sentum dietary supplements stimulate the telegram data reduction of blood sugar levels. The target audience is individuals.
Screenshot from the main page of the Sentum website
Sentum approached us to launch and manage their full email marketing. Our mission was to create an integrated email strategy that would drive brand awareness and consumer interest.
We also had to determine the optimal way to engage with customers to ensure maximum campaign effectiveness.
What work have we done?
Let’s look at the main stages of the project.
Technical settings
Launching email marketing from scratch usually begins with preparatory work. We made the necessary technical settings (SPF, DKIM, DMARC) and mailing service settings.
Woocommerce and Klaviyo integration
Woocommerce is an e-commerce plugin that is installed on websites for quick online store creation and convenient operation. It provides tools for analytics, marketing, payment and delivery.
Klaviyo is an email marketing automation manager – moscow business academy platform, or, simply put, a mailing service. We have successfully integrated two key tools, ensuring optimal interaction between the store and the email marketing platform.
Pop-up form
On the store website, we created and installed a subscription form for the Sentum newsletter, as well as a “Thank You” page with gratitude for subscribing.
What is the purpose of a pop-up form on an b2b phone list online store website? It is necessary to collect contact information from visitors, which in the future will allow sending them personalized offers about promotions, sales, bonuses and other informational and advertising messages.
As an incentive to subscribe, Sentum offered a lead magnet – a 15% discount on the first order. A lead magnet is a valuable incentive (discount, useful content, bonus) to attract subscribers. It encourages users to leave their contact information and helps to increase the subscriber base.
