The best way to do this is to use Facebook Ads Manager . Choose a random goal so that you end up in the screen with the the google ads success journey targeting options (step 3). Here you can play with all the options and Facebook tells you the size of your target group. It is important not to make your target group too specific (less than 3000). This can have negative consequences for your campaign (high costs, poor optimization).
On the other hand, it is best to split up the target group as much as possible and not to throw everything in one pile. This is especially true for target groups based on interests and behavior. For example, you usually do not want one target group for people who like tennis and football, but rather a separate target group for each.
Save yourself a lot of time and save target groups
Facebook doelgroepDuring your target group/targeting research (see tip 2) you will see that it can take quite some time to define target groups properly. It is therefore best to make notes of how you found target groups while you are doing the research. Furthermore, it is possible to save these target groups in another way for later use so that you do not have to fill in all the characteristics of the target group again and again.
To save a target group, go to the Ads Manager
and then click on ‘ Target groups ‘. target group’ and then ‘Saved target group’. Here you can recreate and save the previously found target groups one by one. Only when you have saved the target group you will see the target group size. For this reason, it is better to only use this tool for saving previously found singapore lead target groups via the Ads Manager and not for searching for new target groups (see tip 2).
4. Use ‘Custom Audiences’
One of the most powerful tools for more effective Facebook Ads are the so-called ‘Custom Audiences’. With these you can an effective email strategy for a horse care product manufacturer easily convert a contact list such as customers or newsletter recipients into a target group for Facebook ads. You can also create a target group of website visitors for remarketing on Facebook.
