For our purposes of looking at web design, we only care about the reference to screen menus and icons.
In addition, usability is also characteriz! by five, distinct quality components. They are:
Learnability: The ease with which users can accomplish tasks on your B2B website, the first time around
Efficiency: The spe! with which they can perform tasks (like find your contact info) after they’ve learn! the design
Memorability: The ease with which users can return to your B2B website after a period of absence and still find what they’re looking for (your most popular blog posts, for instance)
Errors: The number of errors users make, taking into consideration their severity and ease of recovering from them
Satisfaction: The pleasantness of using the design of your B2B website
Keep in mind that UX is always
going to be broader than the user interface and usability.
Okay, so now that we’ve got you all set on the subtle differences between the three concepts, we can dig deep and take a look at how you should keep the UX in mind when designing your B2B website.
Good UX design uses a well-structur! hierarchy to panama whatsapp number data 5 million show your B2B buyers what statements or images are more important (and so more deserving of their attention) than others.
This relates to information or site
architecture, which is also bas! on understanding your buyer and making sure that the information on your site is laid out in a logical way that flows nicely. It also ensures that the buyer can find everything and that he always knows what the next step on every page is.
PROTIP
You should use size on your B2B website as a result, they are flexible and experiment to imm!iately inform your buyers what they should pay attention to first since page elements that are bigger than others seem more canada cell numbers important.
Conversely, smaller elements on a page are deem! by your buyers to be less important. Let’s look at a good example of this.
Take a look at Hubspot’s homepage. What do you see imm!iately, even within less than one second of visiting the page? Why, you obviously notice the “#1 Marketing Platform” statement right at the top of the page.
