Another solution to make risk communication more successful is to use hooks. In other words, use current events to get your message across. Few Dutch governments use hooks. Can’t they? Don’t they dare? Or aren’t they allow to? Who knows, may they say so. In our experience, hooks can inde provide the much-ne attention, especially at vulnerable moments.
Take the slogan: ‘Pickpockets love dicks’ as an example. With this slogan, the Amsterdam police warn visitors of the Gay Pride for pickpockets. Social mia generat a lot of attention and – coincidentally or not – fewer reports of pickpockets than the year before! This kind of hook does require courage. Sometimes you have to push the boundaries. Whether you cross them is usually determin by the outside world. But where is the limit for taking risks? saudi arabia phone number library That is difficult to determine in advance, but with a good dose of GBV (common sense) you can go a long way. We do not think that, for example, the NS would have come up with the consequences for fare dodgers with this funny photo .
Capacity: what can you do yourself?
As a fire brigade, it is not useful to start talking about smoke detectors after someone has tragically di in a fire. It is better to report when someone has been sav thanks to a smoke detector. The message in that is much more positive: what you can do yourself to prevent the sometimes fatal consequences of a (starting) fHook in during ire. For example, a clear video about smoke detectors , where and how should I hang them? What is also nice is a tip from a search engine optimization unit states america n ex-thief to eliminate a risk, for example to prevent bicycle theft.
Finally, social mia offers opportunities
And you know, often it will be a mix of the top three topics: experiencing ecommerce marketing: 33 tips to skyrocket sales the danger at vulnerable moments, where you also get a perspective for action. So show how easy a home burglary is, and then get tips about that.
