Whatever content you create, it needs to have a strong and obvious call to action that makes it clear what needs to be done.
5. Consider multiple channels
Today’s consumers are everywhere – from websites to social media , and sending marketing campaigns and emails to offline the stage begins with channels. Gone are the days when marketers could focus all their efforts on a single marketing channel and expect it to produce results.
You need to implement multi-channel lead nurturing campaigns that consider buyer behavior across multiple channels to deliver targeted, personalized content that encourages leads to take action.
Multi-channel lead nurturing involves the following mediums :
- Email Marketing
- Marketing Automation
- Social Media Marketing
- Retargeting ads
- Dynamic website content
- Mobile Marketing
While your brand needs to be visible how do you nurture inactive leads? everywhere, especially on social media channels, you can’t spam people with repetitive content. Your lead nurturing campaigns should always track responses and ensure that sales and marketing teams are aligned.
6. Conduct a retargeting campaign
A prospect visits your website, fills out a lead form , and signs up for your email list – now what? Do you wait for this prospect to come back? No – you retarget this prospect using AdWords or Facebook ads.
Create remarketing ads to attract potential cameroon business directory customers. Offer extra value to influence their purchasing decision through free product trials or demos. Even provide them with customer testimonials to convince them that your product/service is worth it.
7. Tracking Responses
You can create all kinds of content to nurture leads but how do you know which one will resonate with your audience and get results?
Here are 5 important metrics you should track to measure the effectiveness of your lead nurturing campaigns :
- Click-through rate : This metric measures the percentage of users who click on the links in your lead nurturing emails. You should strive to keep your click-through rate in the 2-5 % range.
- Conversion rate : This metric measures the percentage of users who click on a link and complete the desired action. Conversion rate should be between 1-3 %.
- Customer conversion time : the time it takes for a potential customer to be converted into a customer. The ideal customer conversion rate should not exceed 18 days .
- Cost per Customer : This metric measures the marketing costs required to acquire a new customer .
- Unsubscribe Rate : This is a public measure of how successfully a business has held customer interest. To successfully nurture leads , it is best to keep the unsubscribe rate below 1 %.
