Here’s a step-by-step walkthrough of setting up a basic campaign in ActiveCampaign:
Step 1: Create a List
Start by importing your email list or cfo email list integrating your sign-up forms. You can tag contacts or segment them upon import for better organization.
Step 2: Choose Your Campaign Type
Select from options such as:
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Standard campaign
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Automated campaign
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A/B test campaign
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Date-based or RSS-triggered campaign
Step 3: Design Your Email
Use the drag-and-drop email designer google analytics 4 vs universal analytics: full comparison in 2023 or customize a pre-made template. Include dynamic content blocks and personalization tags to tailor each email.
Step 4: Set Up Automation
Define what triggers your campaign—such as fans data form submissions, link clicks, or product purchases. Build your workflow to guide users through a sequence based on their behavior.
Step 5: Test and Preview
Send test emails to ensure formatting and links work properly. Use ActiveCampaign’s inbox preview feature to see how your email renders across devices.
Step 6: Launch and Analyze
Once sent, monitor performance metrics like open rates, click-throughs, bounces, and conversions via the reporting dashboard.
