It’s not news that a good relationship with customers is the foundation of a company’s success. As a result, more and more organizations have invested in the customer success sector — or customer success. Seeking to ensure a unique and quality experience for their consumers. How to become, it is in this sector that the figure of the customer success analyst comes in — a key professional for this process of relationship and customer loyalty. He is responsible for ensuring that customers are satisfied with the purchase of a product or service. Especially after sales. In this article. We talk more about this profession and explain how you can enter the field of customer success . How the customer success area works in companies Customer success – or customer success – is the name given to the area responsible for ensuring that customers of a product or service are satisfied and obtain the best possible result after purchase.
It’s not news that a good
This sector is a great ally for customer retention and loyalty. The Customer Success area emerged with Saas (Software as a Service) companies. Their goal Brazil Mobile Number List was to keep customers longer and thus retain more revenue. As a result, How to become there was a transformation in the after-sales process, structuring a sector to think about this moment of purchase and guarantee more satisfied customers. One of the world’s great references on the subject is Lincoln Murphy . Considered the “pope of customer success”. Murphy not only idealized the model. But has already applied it to hundreds of technology startups. “Customer success is when customers achieve the desired outcome through their interactions with your company,” explained Lincoln Murphy. Therefore, the customer success area is responsible for devising the best after-sales strategies, seeking to improve the relationship with customers and, thus, build their loyalty.
This sector is a great ally
What Does a Customer Success Analyst Do? Within the customer success area of a company, the central figure is the customer success analyst. He is the professional who accompanies customers, identifying their needs and devising strategies so that they are satisfied Marketing List with their purchase. For this, the customer success analyst analyzes customer metrics and feedback, creating reports and proposing viable solutions to ensure success and customer satisfaction. Generally, this professional acts at the time of after-sales of a product or service. However, he can also work together with other areas, ensuring the success of the client from his first interaction with the company. The Vagas website also points out values in this range. According to the portal, the position of customer success analyst starts earning BRL 2,506 in salary and can earn up to BRL . The national average salary for a customer success analyst is R$3,009, according to the Vagas website.