In recent years! the concept of Inbound Marketing has revolutionized the business and marketing world! where it is so willing to adopt foreign terms to define concepts. I would like to reflect on this fascinating methodology for corporations in their relationship with their potential and current customers.
What is Inbound Marketing Inbound
Inbound marketing is a set of non-intrusive marketing techniques that allow us to attract customers by generating considerations for certificate deployment added value through an efficient combination of digital marketing actions such as organic positioning! proper management of social media presence! content marketing! web analytics! and other tools with a special impact.
representing an additional step to modern marketing techniques! which are based on racting the customer in order to sell to them and thus end the relationship (transactional marketing). It now moves on to maintaining the relationship with the customer! seeking to build loyalty so that they purchase clean email from the company again and recommend it to their circle of friends! both offline and online! acting as a promoter for that society (relational marketing).
The concept of Inbound Marketing
integrates with other marketing concepts that have emerged in recent years! and is nothing more than an linkedin-connections-reminder evolution and combination with other techniques that already worked successfully. Inbound Marketing is linked to Brand Lovers ! because it seeks to get customers to know a brand or company! and fall in love with its services and products! and recommend them to their friends! family and colleagues! but also to 360º marketing ! combining multiple marketing techniques to more efficiently impact a heterogeneous audience eager for new experiences! in addition to recalling relational marketing! which seeks to see the relationship with the customer as characterized by customer loyalty! for everything the company can offer them.
