Shopping today is not just satisfying needs, but a system of relationships between the buyer, the manufacturer and the retailer, which is influenced by many factors, including the development of technologies, the formation of new values, crises, inflation. SberMarketing experts shared their Innovative technologies will forecasts on how the consumer market will change and what transformations marketers should prepare for.
Development of new technologies Innovative technologies will
Technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and the Internet of Things
(IoT) will be integrated into the everyday shopping process, improving the customer experience and making shopping
more interactive. For example, Matterport and Lodgis provide 3D virtual tours of real estate properties, helping
customers view homes remotely. And as part of last year’s presentation of the merch capsule, Sber and
SberMarketing invited all participants of the event to try on their favorite products using VR glasses in the metaverse.
Personalization of purchases Innovative technologies will
One of the main trends will be adaptation to each individual customer. Stores will be able to collect and analyze data to
offer products and services that fully meet personal preferences and needs. Artificial intelligence will allow not only to
better understand consumer behavior, but also to predict ghana business email list future requests. One of such cases within the framework of
the NRF – 2024 was shared by the Rexona brand and the Ozon e-com platform, noting that the personalized
campaign launched last year had a positive impact on sales of the brand’s products.
Changing trading formats Innovative technologies will
As part of this trend, experts note changes in several areas:
- Physical retail spaces will become phygital (from the English phygital — digital, “digital”, plus physical,
- “physical”) and will combine online and offline sales. There will be stores without cash registers and with robot
- consultants, as well as hybrid stores where customers can interact with products through augmented reality and
- digital interfaces. However, regular stores will not disappear completely, since 47% of consumers worldwide still want to see or try a product before buying. responsible for the strategic However, many offline points of sale will turn into a field for creative experiments with products. For example, DIY retailer Leroy Merlin opened an “Idea Factory” on its retail sites, where it holds daily master classes for hypermarket visitors on creating decor and gifts. This approach allows customers to get acquainted with the qualities of expensive goods and equipment, increasing sales.
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Due to numerous supply chain disruptions, more and
- More food products will be produced locally, i.e. where they are consumed. Interest in local brands has grown especially after the Sochi Olympics and continues to grow in categories such as food, beverages, fashion, baby products, cosmetics, building materials, and financial services.
- Innovative technologies will make the delivery b2b phone list of goods even more integrated into the lives of consumers. For example, smart cabinets for storing goods in homes, offices or public places will make it as convenient as possible to receive orders, and real-time order tracking will become standard. Large retailers will automate processes and reduce delivery times to a minimum with the help of unmanned vehicles.
