InterContinental Hotels Looking back on its halfcentury development journey, InterContinental Hotels Group has always
maintain resonance with the Greater China market. Whether it is deepening its presence in the
market amidst the booming regional economy or showcasing its highquality service concepts through
iconic hotel projects, the Group continuously buy bulk sms service promotes innovation and upgrading of the regional
hospitality industry through a deep combination of global vision and local practices. The 50th
anniversary in China is not only a tribute to past achievements, but also an important starting point for InterContinental Hotels Group and Greater China to move towards the future together.
1975: InterContinental Hotels Group open its first hotel in Hong Kong, beginning its journey to expand into the Greater China market
1991: Crowne Plaza Hotels & Resorts brand was introduc to cater to early business travel and
conference and exhibition nes, opening a new chapter in business travel cooperation.
2000: InterContinental Hotels & Resorts enters Greater China, creating landmark hotel projects to
meet the nes of the luxury and highquality business travel market and to help the international
development of the regional hospitality industry.
2004: The first Holiday Inn Express email and message support open and quickly became a market growth engine with its
efficient service concept.
2008: During the Beijing Olympic Games, the group’s hotels fully support the reception of guests from
all over the world. In the same year, InterContinental Hotels Group open its 100th hotel in Greater China.
2011: Greater China becomes an independently operat market for InterContinental Hotels Group, demonstrating the group’s high attention to the region
2012: HUALUXE Hotels & Resorts brand was launch, delivering Chinese hospitality and providing unique experiences for travelers.
2016: Launch the “Franchise Model+” to deepen trust review the layout of second and thirdtier markets and promote flexible business growth.
2018: Appear at the first China International Import Expo to showcase its brand portfolio and service concepts; launch the Priority Club Rewards WeChat applet to enhance the digital experience.
2021: Launch the “Africa of Tomorrow” plan to strengthen commitment to sustainable development. In the same year, the total number of hotels open and under construction in China exce 1,000 InterContinental Hotels.
