Twitter campaigns still make remarkably frequent use of mentions (mentioning a person (@xyz) in a message), but the aforementioned research by Stonetemple shows that people share messages with an ‘@’ less, rather than more. One explanation for this could be that other users see the message as a conversation and therefore overlook it. Therefore, be critical of the ‘@’ and use it only if there is absolutely no other option.
It sounds logical: written content on social
media should be as short as possible. This seems to be true, although it does require some nuance. Short posts target by neighborhood in google ad on Facebook can count on more engagement, according to a somewhat older study by Jeff Bullas . He talks about 40 characters. However, this concerns posts from retailers, which also have a highly commercial character.
The ideal post on Twitter seems to be 100 characters long. In our opinion, these results have been overtaken by time. It’s all about relevance. Of course, if it can be shorter, do so. Deleting is always good. What is important in any case is that you give others the space to add something to your message. For Twitter, for example, this means that you can assume 100 to 120 characters.
It will cost you a few characters, but people like to see where they end up when they click on your link. Whether it is a WhatsApp message, a post on Facebook or a tweet, the shortened hyperlink is less likely to be clicked than the full URL.
Tweet45MayBorsatoIt makes a world
of difference whether the National Committee 4 and 5
, or whether Marco Borsato does this. Ambassadors can give your message a huge push in the right direction. caseno email listIn addition, the likeability of people is much greater than that of organizations. Are you starting a campaign and/or are you aiming for a viral message? Try to win others over so that not only what are some best practices for increasing email engagement? you, but especially they share your message. But also realize: you are of course not the only one who is focusing on this. Social PR and influencer marketing are growing strongly, Social Embassy reported last year . Therefore, do not only think externally, but also internally. It may well be that your own director has a huge group of followers.
