At the end of 2014, Twitter announced that it would add a buy button to sponsored tweets. This allows you to easily add a call-to-action to your message for a fee. During that period, The Wall Street Journal leaked that Google is working on a similar plan. Great news for all e-commerce fanatics. This week, Google announced that it will actually happen in the coming weeks: Google will integrate a buy button into the search results via AdWords. But only on mobile? Yiha! Or not?
Mobile commerce
The news about mobile usage is coming thick and fast. come into contact with a brand on setting up automated bidding webshops for the first time via their smartphone. According to the State of Marketing 2015 report , which was published by SalesForce at the beginning of this year, it appears that more than 68 percent of marketers have already given mobile a firm place in their marketing strategy. That is an increase of 48 percent compared to last year. 58 percent of companies even have a team specifically for mobile marketing. This would of course be a perfect starting point for Google to add this to their AdWords offering.
Customer journey
The customer journey is an essential part of omnichannel strategies in 2015. There is a huge shift towards personalized content. Social media, ads, search engines, email marketing and affiliate marketing are important channels. If most first touchpoints come via mobile, from which channels do these visitors come?
You can see for yourself how this works for online purchases in your region and industry caseno email list .More than 55 percent
keyboard Buy now buttonSearch engine?
If we see that in almost every sector paid search is a solid leader in the journey to the federal institute of industrialthe final purchase, then it is not so strange that Google is responding to this. Now of course the question is: how? Will they fulfill a role like Bol.com, Amazon and eBay do? Or will it be more the Twitter and Facebook solution, where the visitor is ultimately forwarded to the webshop to complete his or her purchase there?
