Contemporary and effective working
Let’s celebrate our fuck ups A few years ago it was not done to show that you had failed, […]
Digital Marketing
Digital Marketing
Falling on your face is part of it. Enter fuck up nights
If your business model is not yet clear and proven, you are still in the start-up phase. As soon
Digital Marketing
The road to the final bottle of beer was one
A of trial & error in the kitchen of one of the boys on two large pans and in no
Digital Marketing
As a result, they are flexible and experiment
In addition, Millennials are less accustomed to taking one-way routes towards a goal. Many young people have had to adjust
Digital Marketing
About half of the messages fall into the category ‘Other’
What appears in practice: there is a lot of noise. Tweets about #beer or 140 characters that are about
Digital Marketing
At least not in this order of magnitude.
Hand drawn social mia icons in black & whiteThere are always many conversations with sentiment on social mia on
Digital Marketing
This requires customer stories instead of a star rating
From accountability to action : customers are not looking for accountability (e.g. a satisfaction rating), but find it much
Digital Marketing
Are you already applying them?
After looking at the infographic, you might think: ‘but I already knew all that!’. That’s good! At least you are
Digital Marketing
All communication with customers is maintained
For the KPN brand, 100 people work on social media. A large part of them are part of the webcare
Digital Marketing
Each department has a set of at least two screens
The first screen displays standard KPN expressions. The second screen has room for department-specific content based on the department’s wishes.
Digital Marketing
A outage on Texel reported thanks to social mentions
In September 2014, there was a malfunction on Texel that was not detect by the network technology. The system
Digital Marketing
Sharpening the reason(s) is an essential
A solid business case starts with a description of the reasons. part of the final adoption, the acceptance of the