The AMEC summit in Barcelona in 2010 resulted in seven Barcelona Principles on PR Measurement . AVE (advertising value equivalence), or advertising value as a leading parameter, is no longer sufficient. The added value of PR is being ignored. Not shouting yourself that you are good, but letting someone else do it. Although advertising value gives a good indication of the authority of the source and ‘spread’, it does not represent the independence of the author and his opinion.
Calculate PR value for online & social media
Clipit media monitoring therefore developed a PR value formula for online and social media in 2012, based on both google ads cost the advertising value and impact factors for PR. The outcome of this calculation can be interpreted as what you would pay if you had purchased this media attention, and the added value of PR.
Advertising value
The advertising value looks at actual figures such as advertising rate, reach and the size of the message. Factors that indicate the size of the potential reach and ensure that the final PR value can be compared to results from paid media. The effective reach of PR is translated in the second part of the formula.
Impact score
In addition to the fact that you are there, it is important how you are presented in the media. How positive or negative are you mentioned? Are you central to the article or are you secondary? To what extent is your core message conveyed? Sentiment, branding and core message shape the impact score. Finally, a storage factor of 3.4 is used for the added value of editorial content compared to an advertisement.Next step: cross
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This combination of factors leads to a complete and nuanced picture. It takes into account the most important factors search engine optimization united states america of PR and leads to a comparable value with results from other media expressions such as advertisements. But how do you formulate a clear result across all media channels? From print, how to create and launch an email newsletterradio and TV to online news sites and social media? Each analysis tool uses its own standards for each type of media.
