We have discussed the basics of touchpoints. Now, let’s discuss them in detail.
Touchpoints are usually designed. In other words,
you create a landing page for your audience to discover and follow a call to action. Similarly, you create an Instagram account to talk to your target audience.
On your customer journey map, you want when a phone a refrigerator or any technological the touchpoints to reflect real life, not your fantasy journey. If your customers saw your brand, visited your sales page, and then bought your product. That doesn’t usually happen, though.
In contrast, consumers may interact with your brand through six, seven or even more touchpoints before making a purchase. Typically, the email design best practices: 16 key points you need to know cost of a product is related to the number of touchpoints. More expensive products require more touchpoints because consumers are more hesitant to buy.
Emotion/Motivation
Think of your customer journey map as a series of causes and effects. In other words, every action has a cause and effect behind it.
Emotions and motivations are the catalysts. Why did a consumer choose one of your touchpoints?
Maybe a young mom is searching for educational toys on Google. She finds your blog post about the best educational toys and clicks on it. Then, after reading your recommendation, she clicks through to the product page and makes a purchase.
Her motivation for doing this was to provide cameroon business directory educational toys for her children.
Emotions and motivations can also come from negative places. For example, if a man wants to lose weight, he might ask a friend on Facebook for weight loss product recommendations. Someone recommends your supplement, so he clicks and buys it.
In this case, the pain point — wanting to lose weight — is the motivation.
Objections/Problems/Drawbacks
Now let’s talk about why people do or don’t buy your product — the influence of touchpoints.
Price is often a consumer objection. Consumers will say, “I like this product, but I’m not ready to spend $99.”
Weaknesses can be a lack of motivation to achieve a goal, while problems are usually related to the product itself.
Your customer journey map can help you find ways to address objections, weaknesses, and problems.
Provide FAQs on the page to answer the most common questions. Use exit popups for those who might abandon the click because of the price. Capture pain points in the page copy to overcome weaknesses.
Conduct a comprehensive user experience study
This is where you introduce a tool or two to help you better understand how to map your customer journey. Don’t panic, though. You don’t need to spend money or parse through incomprehensible data to achieve this.
