In fact, you have to – as VPRO has often done – invite people to use your content via creative commons licenses. If the NPO starts acting like a monopolist, it will lose its audience and, in no time, its last political support. Broadcasters will soon no longer be allowed to do anything with their own productions, let alone the audience.
Now there is a big chance that the NPO will advertise itself on existing platforms, instead of making content possible. This is more expensive while people want the content – instead of advertising. A gap will arise: suddenly no more NPO content in the usual places. The brand positioning will then start all over again. New generations care much less about television. The wrong reaction is to hide your content online as best as possible. The broadcasters do not want this, but the NPO does.
Strong content = strong brand
The NPO brand is inherently empty, it is an umbrella, a pass-through. It has no image and can never the importance of googleserve everyone – it is precisely about the sub-brands (broadcasters and services). The qualitative appreciation of NPO depends on the programs and content of the broadcasters. NPO wants to change this – but isn’t it a bit too ambitious?
Brands such as broadcasters are needed as a kind of content categories with a strong identity, such as VPRO, EO, NOS. You know what kind of content you can expect there and you can also look over the fence. The argument is that people would not be able to find the content. Where does that show? The public competes well with the commercials (that this is necessary at all is relatively new, since Medy van der Laan ). NPO should not behav
High viewing figures are no longer a core objective
Viewing figures became the leading factor in the past ten years. Some broadcasters started making more burkina faso business directory popular/commercial content as a result. High viewing figures are the result. Now the NPO is no longer allowed by politics to make those kinds of programs. Fine, education and information what is email marketing? are the core objectives. But politics already makes it difficult enough for the NPO, and then the NPO itself takes extra disastrous steps that seriously damage online accessibility and therefore popularity.
