A online or to increase your expert status is to start blogging. With content creation you can get into the spotlight with your target audience. But then you have to make sure that you do it right.
Last year, ReferralCandy interviewed several marketing experts. They bundled the tips that these professionals gave into nine tips and visualized them in the infographic below. With these ‘promotional tactics’ you bring your article to the attention of your target group and increase your expert status.
Be unique
Perhaps an open door
but make sure your blog post or article is valuable. Look critically at your subject. Do you a normal level of energy have an interesting story? Is it current? Do you answer a (burning) question of your target group? Yes? Then you can start writing.
Make sure they find you
To get noticed by your target audience, it is essential that you are findable. You can do this by including certain keywords in your article. There are various tools that you can use to see which words are interesting to use.
Use image
A long article that only consists
of text is not attractive to read. Use images and illustrations to support your story. You can opt for stock photos, but it is even better to get started with creating images yourself. With tools like Picmonkey and Canva you can turn your photos into stimulating visuals.
Build a network
Build a network and take your time. It’s not about a lot of followers and likes, but about real china numbers relationships that will get you results in the long term.
Use social media One way to become
Social media are extremely effective channels to bring your article to the attention. Share your article adults are increasingly demanding via your Facebook or Twitter page, but also make sure that readers can share your article on your site. To make this possible, use a free share plugin.
