After sending campaigns, coordinators analyze key performance indicators (KPIs) such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. They generate reports and insights to guide future campaign improvements.
4. A/B Testing
Coordinators set up and canadian cfo email lists monitor A/B tests for subject lines, content, images, and CTAs to optimize email engagement.
5. Email Automation
They manage automated workflows 7 best wordpress help desk plugins for customer support like welcome emails, cart abandonment reminders, and re-engagement sequences, ensuring timely and relevant messaging.
6. Ensuring Compliance
Email marketing must comply with laws like data on CAN-SPAM, GDPR, and CASL. Coordinators make sure campaigns meet these requirements by managing opt-ins, unsubscribe options, and privacy policies.
7. Collaboration
Coordinators often work closely with graphic designers, copywriters, developers, and marketing managers to create cohesive campaigns that align with overall marketing goals.
Essential Skills for an Email Marketing Coordinator
Success in this role requires a blend of technical, creative, and analytical skills. Here are the top skills every email marketing coordinator should master:
