What is Big Data
The main question that requires an answer: at what point does simple data turn into big data?
And here it is, the overseas data moment of truth! For this to happen, the data must meet a number of parameters, namely – large volume, regularity of receipt and diversity.
To make it clearer, let’s imagine a situation
Where five thousand friends have simultaneously written one post each on social networks. It is unlikely that anyone will be able to read it all in one sitting. Now let’s assume that each of them publishes their post regularly once a day, then, obviously, the flow of information becomes not only
voluminous, but also grows at a rapid pace. Let’s add a new condition to the above: information from five thousand friends comes to the user not only from the social network, but from many different sources. These can be other social networks, instant messengers, phone calls, email, etc. This is big data, i.e. information that has a huge volume, is formed at high speed and has a variety of presentation formats.
It should be noted what is the purpose of lean six sigma that not all information is useful. These are reliability and value. The first refers to the to the ability to extract useful information to gain a competitive advantage.
Big Data in Marketing
With advanced analytics tools and machine learning algorithms, companies can extract valuable information from big data, which helps them apply more effective strategies and make effective decisions. Big egypt data data marketing software allows organizations to conduct detailed analysis of consumer behavior, predict market trends, optimize customer service business processes, and significantly improve product quality.
In answering this question, it is worth noting that the use of big data covers wide areas of business and each company derives its own benefits from this technology. Below are several industry examples where big data improves the marketing of organizations.
