A solid business case starts with a description of the reasons. part of the final adoption, the acceptance of the end user of a social intranet. If the reason is clear to everyone, management and employees see the benefits and there is plenty of motivation to make something of it. In short: start with the ‘why?’ instead of the ‘how?’.
The internal/external reason for a social intranet differs per organization. In practice, 90 percent of social intranets have an internal reason. An overview of the most common reasons:.
More and more companies in the
Netherlands are implementing social command centers to make social data visible and usable for the sri lanka phone number library entire organization. This data is visualiz and display on large screens in a central location within the organization or via narrowcasting on screens throughout the building. KPN also shares social data with its employees at 30 locations within its offices, via video walls in central areas and in the Service Quality Center in Hilversum.
In Hilversum I spoke with Coen Olde Olthof , VP Marketing & Online and Daan van der Wiele , Social Insights Analyst at KPN’s Social Hub. In a candid conversation we talk about the way KPN makes social data insightful within the organization and integrates it with other business systems. We also talk about the add value of this for a corporate organization like KPN and how this supports the marketing strategy to a significant extent.
Integration into the Service Quality Center
In the Service Quality Center (SQC) in Hilversum, all KPN networks are monitor. influencer marketing agencies It is the beating heart of KPN. For some time now, social data has also been us here to detect malfunctions in advance. For this purpose, a link has been made betw search engine optimization mails een online customer expressions and the network technology in the SQC. More than 70 colleagues from the SQC have been train in the use of this tooling. For example, social mentions are project onto a map of the Netherlands. When there are many mentions in a certain region, it can be prict that something is wrong and the mentions can be zoom in on. Malfunctions can be signal with the help of social data, even before the network technology issues an alarm.
