Showing potential buyers that your business is well-seen by your customers is a powerful way to make a great first impression. You can do this by showing recent activities by displaying testimonials and ratings and social media engagement on your website.
Above all, social proof conveys that your company has made your customers satisfied. First impressions are the longest and social proof is one of the best ways to make a good first impression.
In this guide, social proof notifications in WordPress we will show you the best way to add social proof to your WordPress site. But first, let’s clarify what social proof is and why it matters.
What is social proof?
Social proof is based on the concept that customers are more likely to perform a specific action if they see other people doing the same thing. It creates an instinctive feeling of trusting a brand after seeing others attest to it.
The most reliable example of social proof is online reviews. Before analyzing the features, warranty or even product description, kazakhstan phone number data buyers usually analyze reviews first. To learn more about this, follow our tutorial to get more online reviews for your business.
In recent years, influencer marketing has become one of the most powerful channels of social proof. An influencer’s comment can turn a company into a trend breeder overnight. But influencer marketing can be too expensive for just a message. Also, you don’t have much control over these campaigns.
The best way to add social proof to your site is to show recent activity on your site. Let’s break it down.
When customers enter a physical store, social proof notifications in WordPress they can see how many other people are in the store and what they are buying. But on a website, customers are invisible to each other.
When new visitors arrive at your site, they can be in doubt whether your brand is legitimate or whether they will receive the products they have ordered. You need to show them that it is a professional company that they can trust.
This is where a tool like TrustPulse comes in. We will discuss this in detail below.
How TrustPulse improves your site’s social proof
TrustPulse is the No. 1 proof app for your WordPress site. It tracks the recent activities on your site, such as the last purchase, and displays them in small non-intrusive pop-ups on your site.
Thus, potential customers can see that other users of the site are buying your product, which will give them that little push to trust your company and make the purchase.
TrustPulse works with the concept of FOMO (afraid to stay out). This means that when visitors see that others are buying your product by subscribing to your newsletter or answering a questionnaire, for example, sustainability and energy efficiency in modern apartments they will instantly feel that they are missing out on what others are taking advantage of.
They will then want to take action by participating in the same activity. In fact, studies have shown that fear of being left out (FOMO) is a more powerful sales driver. In addition, TrustPulse has a proven track record of increasing conversions by up to 15%.
TrustPulse also integrates seamlessly with any platform, social proof notifications in WordPress including WordPress, Shopify, Magento, and Tumblr.
We cover everything you need to know about this FOMO plug-in in our full TrustPulse review.
Now that you know what TrustPulse is and how it can help you, we will show you how to add social proof to your website immediately.
How to add social proof notifications to your website
In this tutorial, we’ll show you how to set up TrustPulse in WordPress. Next, we’ll show you the different ways to use this tool to show you recent activity and increase your conversions.
Step 1: Install TrustPulse for Social Proof in WordPress
To get started, you can install TrustPulse with just a few clicks in the WordPress dashboard. Select Add Plugins in the WordPress admin menu.
Then type “TrustPulse” in the search field to locate the plugin. When it appears, click Install Now and then click Activate (Activate ) so that the plugin starts working on your site.
You will then have to create an account in TrustPulse. In the WordPress dashboard menu, click on the TrustPulse ““Get Started For Free option.
TrustPulse is a premium plugin for WordPress, b2b phone list so it will prompt you to sign up for a plan. Plans start from $5 per month. In addition, there is a 14-day test, so if you find that TrustPulse is not for you, you can cancel your account at any time within that period.
After entering your account information, you will be logged into your TrustPulse account, where you will see the welcome message.
Click the Add Your First Site button. On the next page, you can add the name and domain of your site and save your settings.
At this point, the next step is to create your first campaign.
Step 2: Create your first social proof campaign
In the TrustPulse dashboard in WordPress, you will see a green Create Campaign button.
This will take you to the TrustPulse campaign builder, social proof notifications in WordPress where you’ll start on the Campaign Type tab. Here you can add a name to your campaign and select your website.
