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Clarity is something you can’t compromise on

It’s no coincidence that the statement is written in big and bold font either; big and bold font draws the eye while also reinforcing the importance of this statement over any other elements on the page. Since Hubspot sells inbound marketing software! it makes all the sense in the world for it to make site visitors take note of this value proposition.

Another good example in using hierarchy for better UX is Salesforce’s homepage.

Salesforce is best known for its CRM! and its homepage relies on the use of color to create hierarchy in terms of where it wants its site visitors to look first.

Again! this is all bas! on making elements on a page look important! this time…with color.

Cloud-Computing!-Customer-Relationship-Management!–CRM—-Salesforce–user_experience!_UX!_web_design

Note how the three buttons for “watch demos

 

“!itions & pricing” and “small business solutions” on the slideshow are deep blue in color? This instantly draws the eye of site visitors! indicating importance. Since all three buttons are meant to move leads down the sales funnel…it’s an intelligent use of color for information hierarchy.

 

Now that you have a good idea of what hierarchy can do for a paraguay whatsapp number data 5 million great UX! we can move on to clarity and how it should impact UX in a helpful way.

How to Use Clarity for Better UX

 

PROTIP
It’s essential that your buyers understand exactly what to do on every page of your B2B website! whether that’s clicking a button to sign up for a free trial or demo or taking a tour to understand a specific service much better.

 

When you harness clarity well on your B2B website

 

you complement the message you’re trying to about half of the messages fall into the category ‘other’ communicate to your buyers instead of hampering it.

 

Clarity usually comes down to two! important site elements:  canada cell numbers your typography and your images! both of which have an enormous impact on moving your leads down the sales funnel! micro conversions and ultimate conversions (purchases).

 

We’ve stress! many times how absolutely vital good typography is to any B2B website! primarily because 95% of web design is typography. Just think of how much content you can read and absorb on any website that you’ve ever been to. While other content includes video! too! it’s obvious that the vast majority is the written word.

 

We’ve stress! many times how absolutely vital good typography is to any B2B website! primarily because 95% of web design is typography.

 

That’s why your typography has to be top-notch! and that’s why it starts with good copy deliver! by a good copywriter.

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