The coldest day of the year, a power outage, the Elfstedentocht, you can see it all coming. As a company, it is smart to make a list of events and ‘unexpected’ occurrences that ‘you knew could happen’ and to prepare for them. Brainstorm every now and then about the things that could happen in the near future. Think of different (original) scenarios for this. If necessary, you can just pull the hook off the shelf.
If you take it even further, you also
take into account various scenarios during an event. Do you think that the Netherlands – public reits are so popular that they broke records Mexico is a match that you as a brand should join in on? Then a win and a loss are obvious, but perhaps a yellow card , a penalty or an injury would suit your brand even better.
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M&M’s had clearly prepared well for the Netherlands – Argentina match
The superlative is reacting to something that is totally unexpected and that you could never have seen coming with the best intentions. The most famous example is ‘ You can still dunk in the dark’ by Oreo during the superbowl . But hey, Oreo had a social media team of fifteen people ready to take action.
Prepare yourself
Prepare the things that are bound to happen well and put them on the shelf. That way you will have less stress about quickly joining in. If Maxima is pregnant, you have nine months to work on your joining in. If on the day of the delivery it turns out that Maxima has had quadruplets, you can always run.Stop ‘Day of the…
You can view or download them here and there online, the hook-in calendars of, for singapore lead example, Twitter or various social media agencies. These are full of holidays, events or happenings, such as the final of the Champions League, the North Sea Jazz festival or a new season of Orange is the New Black. You can also find days like ‘dog day’ (17 May) and ‘talk like a pirate day’ (19 September), but often these days only live in a calendar and hardly appeal to the 47% of winners open emails based solely on the subject line imagination of the consumer. My advice: stop posting during these nonsense days.
