The advertising value calculation is also
An important step towards a single valuation for all mia is to collect all mia content and information in […]
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internet marketing
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Next step: cross-media value
The AMEC summit in Barcelona in 2010 resulted in seven Barcelona Principles on PR Measurement . AVE (advertising value
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A customized media selection based
Creating value In this era of (information) overload, we are looking for value. What is the value of content,
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TV commercial when viewers use it as a bathroom break?
How do you combine the strengths of all mia and create maximum impact with PR? And how do you present
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Blogs are seen as more conversation-oriented than the regular website
In his research, Kelleher examined whether blogs are more likely to communicate with a conversational human voice. He also
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Building blocks for a dialogue
What does an organization that engages in conversation look like? Kelleher distinguishes 11 building from 0 to 50 appointments/monthblocks for
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When there is real bad news to share
But how do you recognize an authentic brand? According to the respondents, the authentic brand has some clear characteristics: An
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Open honest and authentic
The workshop focused on the question: Who are you so far? This question shows that our choices are never
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Adults are increasingly demanding
The demands that adults make on young people, they also make on each other. Adults respond to due to the
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Friends on social media with your parents?
You might think that young people reject any contact with adults. In my experience, while conducting this research, this
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The relationship between young and old
Many young people feel free from the gaze of adults online to a certain extent. They feel that adults do
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It also sometimes seems as if they
For many young people, it is not the digital world, but the physical reality that creates barriers in communication. In