Don’t let centralization & decentralization be mutually exclusive online
Centralizing and decentralizing are both possible, but they should not exclude each other online. Some people will consume content on […]
Digital Marketing
Marketing Basics
Digital Marketing
Everyone has their own NPO channel
Hooking into content marketing should be done carefully: in America, the dividing line between journalism and branding is blurring. Sponsored
Digital Marketing
Content diversity is the strength of the NPO
Half the world watches Dutch commercial and public broadcasters. Dutch design ( Dutch Design ), and Dutch advertising agencies are
Digital Marketing
They are free . No paywalls. Certainly not multiple ones.
Content is the reason why people watch NPO. Only people don’t watch NPO, people watch a program, then a
Digital Marketing
NPO should not behave like a monopolist
In fact, you have to – as VPRO has often done – invite people to use your content via creative
Digital Marketing
Ironic counter-movement
NPO is going to put the public content already paid for by the Dutch behind three paywalls (NPO Plus, NL
Digital Marketing
The biggest disappointments of the NPO online are
There is – especially among broadcasters – a lot of resistance to the online plans of NPO: to centralize all
Digital Marketing
Shortcuts make our lives more pleasant
Time is money. Especially in this fleeting and digital age. Many entrepreneurs find maintaining social media channels a time-consuming task.
Digital Marketing
On social media you communicate impersonally
That still seems to be the starting point for many companies and governments. Of course, it is efficient to link
Digital Marketing
May sends a message out into the world
Twitter campaigns still make remarkably frequent use of mentions (mentioning a person (@xyz) in a message), but the aforementioned
Digital Marketing
Twitter or Facebook: adding a photo or
Ultimately, it’s all about the content. The most important thing remains: know your target group and tailor your – preferably
Digital Marketing
Tips and tricks for sharing and being shared
Customer service If Google is going to position itself as a sales channel, the company must also ask itself