The commercial content also fits
Translation message: “It is not possible to receive an internship allowance and SU (student finance) during an internship. This […]
Digital Marketing
Marketing Basics
Digital Marketing
The message below is a very boring text message
Maersk Line Maersk shows that a nice active community can also be created on LinkedIn. With more than 105,000
Digital Marketing
Customer-experience-maturity-model-fig6
The success of a good social media strategy and valuable engagement with your target groups lies in listening well and
Digital Marketing
Interpretation of the PR value
The question then remains how to interpret this value in the broader context of marketing communication activities and even
Digital Marketing
The advertising value calculation is also
An important step towards a single valuation for all mia is to collect all mia content and information in
Digital Marketing
Next step: cross-media value
The AMEC summit in Barcelona in 2010 resulted in seven Barcelona Principles on PR Measurement . AVE (advertising value
Digital Marketing
A customized media selection based
Creating value In this era of (information) overload, we are looking for value. What is the value of content,
Digital Marketing
TV commercial when viewers use it as a bathroom break?
How do you combine the strengths of all mia and create maximum impact with PR? And how do you present
Digital Marketing
Blogs are seen as more conversation-oriented than the regular website
In his research, Kelleher examined whether blogs are more likely to communicate with a conversational human voice. He also
Digital Marketing
Building blocks for a dialogue
What does an organization that engages in conversation look like? Kelleher distinguishes 11 building from 0 to 50 appointments/monthblocks for
Digital Marketing
When there is real bad news to share
But how do you recognize an authentic brand? According to the respondents, the authentic brand has some clear characteristics: An
Digital Marketing
Open honest and authentic
The workshop focused on the question: Who are you so far? This question shows that our choices are never