Friends on social media with your parents?
You might think that young people reject any contact with adults. In my experience, while conducting this research, this […]
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marketing strategy
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The relationship between young and old
Many young people feel free from the gaze of adults online to a certain extent. They feel that adults do
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It also sometimes seems as if they
For many young people, it is not the digital world, but the physical reality that creates barriers in communication. In
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Recognizable style, regularity & variety
It is therefore interesting to see which paths Ouwehands Dierenpark is taking. The zoo from Rhenen has introduced an
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The right message to the wrong target group
The graph shows averages per attraction category. The difference between offline visits and online reach is clearly visible. The
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The use of Instagram in the Netherlands is growing strongly
There are only two attractions that do not give their Facebook page a place on the homepage: Madurodam and
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Which social media are used?
Every year, the NBTC publishes a ranking of the most visited day attractions. The ratios in this ranking are known
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Being reachable via WhatsApp is easy for daily contact
I expect WhatsApp to be included in the communication mix of companies between now and 12 months. This could
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Your target group is on WhatsApp
The first major players who have a WhatsApp button on their site have already been spott. The book mentions the
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As an individual, you probably know WhatsApp.
Secrecy and extortion Because Facebook rarely discloses the reason for the ban – probably to avoid having to admit how
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Ars Technica, one of the most prominent victims
“I saw this on my feed and I do not approve please take it off.” “I don’t believe in this
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Unlike obscure networks like Silk Road
The idea is simple. You upload a file with email addresses or mobile phone numbers and/or install a remarketing