It could be that the use of Pinterest in the strategy of your company or organization is still a question. In this article I want to inform you about the latest developments on this online social pinboard. It seems only a matter of time before the ‘buy button’ and new advertising possibilities such as the ‘cinematic pin’ are also introduced in the Netherlands. Very interesting for visual storytelling and selling! Let yourself be convinced.
Mobile pin inspiration for 1.4 million Dutch people
The Dutch Apps Market report by , 1.4 million Dutch people had Pinterest on their smartphone. That is 300,000 more than half a year earlier. Although the ‘pinfounders’ are men, the majority of Pinterest users are women. Or perhaps I should say ‘still women’. The number of male users is increasing rapidly. In terms of appreciation, Pinterest is in the top 3: more than 90 percent of users think the app is good or even very good. With this, Pinterest only leaves Instagram and WhatsApp netherlands phone number library ahead of it.
According to leaked documents, Pinterest expects to have 151 million active users by the end of this year and 329 million in 2018. All of them are users who are online to record their future plans, interests or products they want to buy. Recently, where else but on Pinterest itself, I came across this striking quote:
Pinterest: where we go to plan imaginary weddings, dress children we don’t have, and style homes we can’t afford.
That’s how it is a bit, but realistic wishes are also pinned. And how easy would it be if, in clean email addition to pinning on a pinboard, you could also ‘pin’ that new leather jacket or that inspiring interior
A book in the store? In your store?!
Look, look… and also buy
“Coming soon: Buyable pins,” Pinterest headlined on itsTelecompaper shows 13 content promotion proven formulas own consumer and business blog in June . And now, exclusively in the US, it’s possible to buy products directly from Pinterest (with the in-app shopping feature ). The fire-engine-red “pin-it” button has been given a cobalt-blue equivalent: the “buy-it” button.
