Google recommends that you be helpful to your audience and demonstrate experience. expertise. Authority. And trust ( EEAT ) in a given category to rank high.
Your audience is constantly looking for reliable solutions to their problems or new opportunities to help them make informed decisions. They often hear about these solutions long before they actively search on search engines .
While search engines drive the largest
Share of traffic to websites—over 70%—it’s important to remember that your audience spends a large portion of their time on other platforms. Social media and news sites receive 20% and 12% of traffic. respectively. This means that integrating with these platforms can significantly influence your audience’s decision-making process and strengthen your overall strategy.
If an audience uses multiple touchpoints to learn about a given product or solution. wouldn’t Google use them to determine which company is a useful resource and what their EEAT is for given topics?
Case studies show how integral the integration of digital PR and SEO can be in creating a cohesive and effective full-funnel marketing strategy. Success is achieved by strategically aligning content with each stage of the customer journey. building awareness.
Building trust. and gradually guiding whatsapp number database customers to key decisions. Each step in the process plays a significant role. driving not only organic growth but also audience engagement and conversion. This underscores the importance of a holistic approach to digital marketing. where PR and SEO work hand in hand to guide the customer from awareness to conversion. If you’re not familiar with the audience journey. here’s an overview.
What is full-funnel PR and SEO?
These are the stages of the audience journey. A full-funnel strategy means that you create content for each stage of the audience journey and at the touchpoints where they go for that type of information.
The audience journey has several stages:
- Awareness stage: The customer becomes aware of a need. opportunity or problem and begins to look for a solution.
- Consideration phase: The customer tries to obtain information about their interest: The customer evaluates different to streamline your sales operations options and solutions to their need or problem.
- Decision stage: The customer decides on the best solution and makes a purchase or takes action.
A content strategy for each stage
Of your audience’s journey is key to effective full-funnel marketing. Imagine you’re selling e-bikes or cycling gear. When consumers are focused on reducing their carbon footprint. riding an e-bike can be an attractive option. For the b2b phone list awareness stage. you can create a graphic that visually compares the carbon footprint of an e-bike to that of a car. For the consideration stage. you can show how your e-bike compares. offer information not only about price but also about the long-term carbon savings of the purchase. making it easier for customers to make a decision in your favor.
