Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are adopting AI at an increasing rate — and we can understand why.
8. Automated emails account for 31% of email orders
Marketers are slowly embracing email maybe not every time we look but in most automation, and we have the results to prove it. Omnisend recently conducted a survey of the 1.7 billion emails sent through the platform.
Research has found that about 3 in 10 email orders come from automated emails. And one in three people who open these emails will even make a purchase.
9. Automatically triggered emails have an impressive open rate of 37.72%
If customers receive triggered email don’t neglect ux design campaigns based on their behavior, they are more likely to respond to your brand and engage with it more frequently. This explains the high open rates of triggered emails.
10. 52% of consumers would rather look elsewhere for what they want if their email isn’t personalized
This shows the power of email personalization. To stay competitive and effectively engage with your audience, sending personalized emails is a must.
11. The average abandoned cart email open rate is 50.5%
Additionally, in 21% of emails, audiences clicked on the link, and half of those clickers completed a purchase.
12. 36.16 billion emails are sent every day
Image from Statista
The number of emails sent daily has continued cameroon business directory to increase every year since 2017. We currently estimate that 361.6 billion emails are sent and received worldwide every day. This number is expected to rise to nearly 400 billion by 2026.
Obviously, competition is fierce. Don’t forget to make your email marketing campaign stand out, whether it’s through effective email copywriting or valuable content.
13. Email marketing has a higher click-through rate than social media
Email marketing has become an effective channel when it comes to digital advertising. The average email click-through rate is 2.3% . Meanwhile, social media platforms like Facebook have a click-through rate of 1.51% .
This simply means that you are more likely to convert your audience with promotional offers if you reach out to them via email rather than posting on social media platforms.
14. 47% of winners open emails based solely on the subject line
The value of email subject lines cannot be underestimated. They will determine whether recipients open your emails or ignore them. Writing a compelling subject line can instantly grab their attention.
15. About 55% of emails are opened and read on mobile devices
If you don’t optimize your emails for mobile devices, you’re likely losing customers. Mobile devices like smartphones and tablets make it easy for users to check their inboxes even when they’re on the go.
This trend is likely to continue over time. That being said, 67% of Gen Z say they primarily use email on their smartphones.
Image from Bluecore
16. 69% of users opt out of email subscriptions because they receive too many emails
According to a recent study by Constant Contact, approximately 70% of subscribers will unsubscribe from an email list if they receive too many emails.
