Demography’s main objective is to study the size! composition and evolution of populations and societies. Some of the main sociodemographic indicators are age! sex! ethnicity! religion and income.
Social Psychology: is between human beings and their influence on opinions! attitudes and behaviors. Social psychology is an important area for understanding how our interpersonal relationships directly affect our way of perceiving the world around us.
Psychological Profile: an area that uses the representation of the set of psychological traits that characterize an individual’s personality. In addition to Marketing! psychological profile is used in several other areas! such as clinical psychology and in the selection of candidates for vacancies in companies.
What are the types of Psychographic Segmentation?
In Marketing! anyone who interacts with our brand! showing interest in purchasing or using our product ! whether in the digital or physical world! is called a “lead”. Psychographic segmentation is! in fact! one of the criteria most used by companies! as it divides the potential market into groups with similar characteristics among their leads.
This makes it easier to take action aimed at each job seekers data type of customer. In other words! the segmentation practice will analyze the available data and insert these people into each of these groups — they are like labels that indicate how much that particular group shares values with our brand! in short.
Based on what we’ve seen so far
some segments may include a greater number of people likely to at least not in this order of magnitude. recommend your company to their circle of friends than others! for example.
Check out! below! the main types of psychographic segmentation used by companies around the world:
personality: it is based on the The branch of psychology personality characteristics of individuals! such as mobile lead introversion! extroversion and neuroticism (area of psychology that studies the domain of personality in the human mind.
