Getting leads is the first step of our sale . And what does this concept mean? Let’s refresh our memory a bit for those who are not very clear, it is when a user performs an internet search and arrives at a web page where he must fill out a form to request information. This is how we get our unknown visitor to become a possible client of whom we have their data, this being a lead. Marketing automation ( or marketing automation) will help us to manage the relationship with the contacts we have obtained. Through software we automate communication with the consumer and analyze their behavior and level of interaction with our brand.
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This way we can customize the information Hungary Whatsapp Number List that is sent and know when a lead is ready to generate a sale. The analysis is basic! Marketing automation allows us to obtain very useful data that will help us improve the strategy and approach. For example, by segmenting users according to their needs, we can adapt the content to what they want. This is how we make what we send them truly attractive. How-to-generate-leads-in-4-steps-with-marketing-automation 4 steps to marketing automation success collaborate with sales : we must mature the leads until they are ready to generate a sale. As? Gradually seducing them with our content.
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Thus we increase the chances of success Marketing List in the conversion by 20%. Email drip during campaigns : 60% of consumers read marketing emails. By segmenting leads according to demographic factors or data obtained from their behavior, marketers can produce campaigns with autoresponder emails tailored to each target. Landing pages : using campaign automation in conjunction with landing pages we can achieve conversion rates of 50 percent.
Personalization and a/b testing : 3 out of 5 companies say that a/b testing is very valuable for increasing conversion rates. Testing different images or headlines with the audience will help us discover which ones have the most impact. Then they will be the ones that we will introduce in the landing pages or in the email copy. In addition, personalizing emails generates 6 times more income than those that are not.