Of course! no B2B website is complete without featuring a desired action. As we’ve said! it’s imperative that every page makes the next step abundantly clear! which is usually to click on a call to action button to sign up for something or make the actual purchase.
The most important desired action that you have on your B2B website is! naturally! to convert your leads. These can be mini conversions via just signing up for your email newsletter or subscribing to your blog! or they can be significant conversions like actually making a purchase.
At any rate! to get your buyers to perform any desired action on your B2B website! you have to focus their attention on your site’s call to action buttons.
There are a couple of different ways of doing this! the first one being through the use of directional cues. The great thing about directional cues is that they make it virtually impossible for your buyers not to know what’s expected of them on any of your pages.
Directional cues can take the shape and form of different things! as long as they make it abundantly clear to your buyers what the desired action should be.
Essentially! there are two types of directional cues: implicit ones and explicit ones.
Examples of implicit directional cues include:
View direction
Color
Visual peru whatsapp number data 5 million weighting
Prioritization
Color repetition
Shape
Size
To illustrate what we mean! take a gander at Eloqua’s homepage.
Oracle-Eloqua-Marketing-Automation-and-Marketing
-Cloud-Solutions—Home–user_ are you already applying them? experience!_UX!_web_design
The majority of the “Learn More” call to action buttons in the canada cell numbers slideshow are a striking! red color! which is in stark contrast to the backgrounds of the slides! which are various shades of gray.
Naturally! the UX will be pleasant for a person looking for automated marketing software solutions for B2Bs because the user interface makes it easy to find what he’s looking for.
Examples of explicit directional cues include:
Lines
Curves
Graphical arrows
On the flipside! here’s a nifty example of an explicit directional cue that buyers simply won’t be able to miss. Pingdom’s homepage features an arrow as the directional cue that’s pointing right at the green call to action button.
