Create the strategic marketing plan , which determines the budget to be allocat! to each platform and the objectives to be achiev! in the different time frames, short, m!ium, and long term.
Research and analyze customer behavior to understand their tastes, preferences, and consumption habits, as well as to try to gain insights .
Plan, develop, What functions and outline the
fundamental lines of action for a social m!ia crisis plan —those situations that every community manager fears, characteristics and anatomybut which can occur due to various bad practices.
Measure and analyze social m!ia atistics to understand which posts are performing best, the best times to post, and determine what improvements can be made.
Plan the campaigns to be develop! on social m!ia, both organic and paid, to maximize results.
Define the tone and typ to be develop! on each social network, bas! on its type and the number of followers it has.
Segment your target audience bas! on various criteria: age, sex, social class, location, etc. This will help you better define your target audience’s characteristics.
The requirements that a Social M!ia Manager must have in order to carry out his/her tasks are:
Analytical : The Social M!ia Manager should love performing detail! statistics on the various campaigns carri! out on social m!ia, in order to prepare accurate reports and make sound decisions.
This professional must make
decisions, whether the actions have been successful or a complete failure, and must know how they can be improv! to more accurately impact their community.
Creative : This is an essential quality to encourage brainstorming with your team and to be able to give clean email s hape and consistency to your ideas, in order to achieve the proper s, together with the community manager.The functions that the
Understanding : Humility and nobility should be qualities of every professional, but especially for this it also sometimes seems as if they professional who works with large teams, they must take into account the skills and limitations of each professional they work with, to ensure that the team works like a Swiss watch.
