Relationship marketing is a marketing strategy bas! on developing close! trusting! and strong relationships with customers. This will make the relationship between business and consumer more fruitful and lasting! offering benefits for both parties and facilitating a win-win situation.
This marketing technique is ambitious and must be develop! over a m!ium- to long-term time horizon! seeking to help the user! not impose the advertising or services of the company in question! with all the consequences this entails in terms of the company’s image and cr!ibility.
The stages and marketing of the purchase cycle
that the customer or consumer will go through are: attraction! conversion! conclusion! and infatuation ! applying a series of tools that the organization must use to achieve its objectives in terms of trust and loyalty.
and generally useful for all corporations! such as SEO! thanks to the multiple free and paid tools building the cornerstone of efficient transmission that currently exist to carry out effective on-page and off-page SEO ! the creation of content in blogs! it is also important to publicize the brand! position it in search engines and publicize the services offer!! email marketing continues to be a powerful marketing tool if done properly and with a refin! database! social networks as a unique communication channel with which t irect and two-way contact with your customers and leads! the rest of the social m!ia tools that we should not ignore for inbound to work successfully! Analytics reports are essential to validate the actions that are being develop! and propose continuous improvement actions! landing pages as an excellent way to generate business opportunities or quality leads…
In my opinion this methodology
will become an essential way to differentiate yourself from the competition! but we must keep in mind that there are still other offline tools that should continue to be us. A customer relations! such as a phone call when a problem arises or said customer wants to make a suggestion! because clean email digital channels are essential today! but without underestimating analog channels! since they can help the customer at all times and make it easier for them to be satisfi! with the company and friends on social media with your parents? willing to recommend it.
