But, what you don’t realize is that people love your store accurate cleaned numbers list from frist database but aren’t ready to buy right now. So, they add their name to your email list. If you don’t know how valuable your email subscribers are, you might not take them into account when buying Facebook ads and turn off your campaigns prematurely.
E-commerce success is mathematics
e-commerce. You have to have great products. You have to have a beautiful store. You have to have something you are passionate about. But you also have to know math. And in math you have to assign a value to each part of your funnel.
It helps you with partnerships
When you know how valuable each of your email today’s stock price hit the daily limit subscribers is, you can know when partnerships are successful or not.
Lets you know when to scale
Most ecommerce businesses simply choose to increase or decrease their budget on a monthly basis. But the difficulty with all online businesses is that there are leading indicators. This means that you may not see the growth in sales and revenue that comes from scaling for a couple of months.
You want to make informed decisions about when fresh list and how much to scale. And to do that, you need to make decisions based on immediate actions (a conversion into a sale) and a leading indicator (like the number of email subscribers and the likelihood that they will purchase later).
How to Determine How Much Each of Your Ecommerce Email Subscribers Is Worth: The Basics
Okay, now the fun begins. We need to calculate how much each of your ecommerce subscribers is worth. Here’s a quick formula to do it:
