If we have a good product, with sufficient demand and a dominant market position, we are likely reaching a ceiling .
In this scenario, the best way to scale a business is to leverage that experience to replicate what we’ve done well with a new product , ideally related to the one that has brought us success.
An emblematic example is Ferrero Rocher
Although it’s not an e-commerce site per se, it’s worth mentioning.chocolates, cross-border cooperation to expand boundaries highly prized, during the winter season . This guaranteed the brand’s quality, which led to them being removed from the shelves for the rest of the year .
However, by limiting themselves h to seasonality , their sales dropped dramatically for half the year . How were they able to expand their business model? The answer was simple: by making chocolate ice cream. With this decision, they were able to better monetize their infrastructure and processes, while also expanding their offerings to their already captive target audience.
Taking an example from the e-commerce world
let’s look at Zappos . This company began selling footwear and gradually moved into accessories and fashion in general. This strate rsify its catalog and attract more customers.
Another inspiring example of how a company can scale its business is Tradeinn . They started as ukraine business directory an online diving store called Scubastore , which later transformed into Diveinn and began generating profits after a difficult start.This company used
From there, using a strate similar to Zappos, Tradeinn began creating its own brands of specialized sportswear and more than 55 percent of consumers now equipment for different sports, leveraging its experience and knowledge in the market.
