Customer service
If Google is going to position itself as a sales channel, the company must also ask itself how to deal with customer questions. Customers often have questions during the purchasing process. It is very important that these questions are answered before a consumer considers making a purchase.
What does it mean for retailers in the Netherlands?
As is often the case, we may be a bit overwhelmed by all the announcements surrounding the search strategic investment in digital advertising giant. But the effects are always a long time coming. Certainly in the Netherlands, there are no reports yet that such a button will be added to the mobile search results. That does not mean that we cannot already consider it. And perhaps our strategies should already be adjusted accordingly.
Illustrations courtesy of Fotolia
Instagram, Twitter, Facebook and LinkedIn: everyone is chasing likes and shares. Of course, offering relevant content tailored to your target group remains the most important thing. In addition, you can increase your number of shares and likes with these ten tips.
Facebook may be less and less popular among young people. And the use of Twitter may be declining, while LinkedIn is stagnating and Instagram and especially Snapchat are on the rise. Still, there is a direct link between social signals such as shares, likes and retweets and your Google ranking. In any case, more what channels can you use to nurture leads? interaction on Facebook, Instagram and Twitter remains a hot issue.
Pelpina Trip previously gave nine practical tricks . And also through previous articles on Frankwatching you are probably caseno email listalready familiar with the ins and outs of sharing and being shared.
Relevance
Figures on the use of social media are super interesting. It is good to know which platforms your target groups use. At the same time, social media is increasingly about relevance . In order to get shares and likes, your text, photo and video must be relevant to your target groups. This relevance differs from person to person. A nice cat video can be relevant to someone with pets. But also a good blog and even a campaign can have its own fans. So what is relevant is how your target group judges that.
