There are a wide variety of tools that allow you to monitor and control your SEO and SEM strategies. The truth is that some are more useful for one particular area than another. The best known are:
Google Keyword Planner
This is a free tool provid by Google that buy telemarketing data provides information on monthly search volume and keyword competition . It will be very useful for identifying relevant terms to include in SEO and SEM strategies, as it helps you understand which are more popular and competitive than others. In addition to seeing whether they are trending upwards or not, you can also analyze your competitors. Among its disadvantages, you must have a Google Ads account.
This tool gives you a monthly volume range this requires customer stories instead of a star rating between a minimum and maximum , for example: 10-100. It’s worth noting that Google Keyword Planner is most commonly us for paid marketing (SEM) strategies , as it allows you to obtain keywords and their monetary values to develop an online advertising strategy.
Google Keyword Planner
Google Analytics
This other tool allows you to monitor website traffic in real time. Its main advantages are that you can analyze user behavior, track conversions, and create customiz reports. This will be especially effective for evaluating the success gambler data or failure of your implement strategies, allowing you to obtain detail information about how users interact with your site.
Among its disadvantages, it is worth mentioning that it requires professional instruction and a learning curve , since it is not easy to use this tool.
