How do you combine the strengths of all mia and create maximum impact with PR? And how do you present the effect of all different mia types as one result? Questions that keep a PR professional busy and that are answer with one PR value for all mia.
Evolution of impact measurement
To get your message across to your target audience as effectively as possible, you ne to know what works and what doesn’t. Is geographic targeting impact measurement of communication a new phenomenon? Not at all! The evolution of impact measurement of mia start in 1732 with measuring how many products were sold, just after the first newspaper advertisement was publish in 1704.
Even today, the same simple method of measuring impact is still us. All clippings in which the organization is mention are collect in one large folder. The thicker the folder, the greater the success.
Quantity versus quality
What is still too often overlook, however, is the content of mia attention. Quantity versus quality. The advent of online and social has brought us a huge increase in potential reach and available data. With that big data and proliferation of citizen journalism, the question of relevance and interpretation arises. The search engine optimization united states america (potential) reach is enormous, but what is the effective reach of a message? An issue that the entire mia and information world is struggling with.TV commercial
How effective is your How crible is your message when it’s paid for? And how qualifi is the source of the information how to choose online course? It’s not for nothing that Google recently made a valiant attempt to link social profiles and background information of the author to his content.
