Ultimately, it’s all about the content. The most important thing remains: know your target group and tailor your – preferably original – content to it as best as possible. However, within the parameters of good, relevant content, there are things you can easily take into account. We list the ten important tips with which you are guaranteed to achieve more.
1. Looking scores
Whether it’s LinkedIn, video automatically scores better. For example, an analysis by Stonetemple shows that structuring campaigns based on local specialties adding a photo to a tweet results in at least double the number of retweets and favorites. Okay, such a picture may cost you twenty characters, but you get more than twice as much response. Which means you reach many more people. This is no different for business use: LinkedIn profiles with a photo are viewed much more often than profiles without. Incidentally, the use of stock photos is not recommended – eye tracking research shows that consumers now massively ignore them. Visitors pay no attention to generic, meaningless photos.Eyetracking research
2. Hashtags work (but not on every platform
Does #fail really work that much better than simply ‘fail’? Or: should I or shouldn’t I include hashtags in my post? The aforementioned article by Trip cites a study by Trackmaven that shows that there is a correlation between the amount of engagement on Instagram and the number of hashtags. But it is important to realize that the success of hashtags depends on the platform.
On Twitter it often works well and on
Instagram it is necessary to be found at all. On Facebook, different laws apply. Because hashtags are caseno email listused more often in promotional messages, users have become somewhat allergic to them. Analyses even show a decrease in the popularity of messages. It is important to realize this, especially the program includes studying if you have linked your Instagram to Facebook or if you automatically post your tweets on LinkedIn.
