People come to the new digital workplace more often if they have a reason to do so. Short projects with a clear goal work best initially. In this way, participants quickly get to know and appreciate the platform. If it becomes clear that the platform also has added value after the project, the chance that it can be used permanently increases. A knowledge system that makes colleagues easier to find is valuable in this respect. Also to be able to share expertise and knowledge consistently. Think of optimizing viewing frequency both short-term projects to start with, and the long-term value of the platform.
Practical tip
In a large company, it is important to take long-term plans into account when considering and introducing a new digital platform. We once forgot about this when we helped a large client introduce a new platform. The goal was to better connect employees in the decentralized organization and to share more knowledge of a specific specialty. After the platform had been used well and intensively on a project basis for a few months, the platform moved to the background and activity visibly decreased. So make sure you think in advance about how you can secure the digital workplace in the long-term vision of the company.
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Look at the customer and the associated workplace participants. What kind of people are studying at netology allows they? How are they stimulated? What is the reason for going to the platform? A competitive game element will work better in a sales-driven organization than on search engine optimization mails a platform for scientists. There, sharing knowledge and being addressed on your expertise will achieve more results. And employees who are on the road a lot have no use for a flyer that is lying in the office, but they benefit from online activation. ‘An hour on the platform in the boss’s time’ also always proves to be effective.
Practical tipUsing activation
At Knab Bank , together with
a company that specializes in gamification, we introduced a platform where helpdesk employees share knowledge. Most employees work here for about 2-3 years. The idea is that during this period they find and pass on their knowledge on the online platform. By having them play a game on the platform during their work, they learn to use and appreciate the platform effectively.
