Crowdfunding is as old as the hills, but is becoming increasingly popular as a way to obtain short-term financing for enterprising people. In my previous article, I drew a parallel between crowdfunding and community management. Four people who have gain experience with crowdfunding campaigns and have made it their profession share their experiences in the book Crowdfunding de hype voorbij , publish at the end of last year .
The definition of crowdfunding
Martijn Arets, Ronald Kleverlaan, Marije Lutgendorff and Koen van Vliet are experts by experience, how to optimize longresearchers and/or work as consultants in the field of crowdfunding. They join forces to realize this book.The book uses the following definition: ‘Crowdfunding is a way for individuals and groups to finance their activities – or dream, ambition, or growth – by means of an open call by drawing on relatively small contributions from a relatively large number of people . A in exchange for immaterial or material reward.’ According to the authors, this also involves financing a specifically defin goal, where it is necessary to raise the entire target amount in order . A to realize the goal (project or product). The general public is increasingly willing to invest risk-bearingly in companies with a high goodwill factor. This relatively new way of raising capital is now popularly call ‘crowdfunding’. If you look at it closely, charities have been doing this form of fundraising for years, by raising money from private individuals. Even the VOC was found through crowdfunding at the time.What exactly is
Considerations for crowdfunding
Back to 2015 and the book. The subtitle of the book is ‘Get maximum value from your crowdfunding campaign’. not following up with potential customers This immiately describes the goal: the book is a practical guide for people who are considering or are setting up a crowdfunding campaign. Questions search engine optimization mails that are address include: What methods of financing (i.e. forms of crowdfunding) are there? How do I select a crowdfunding platform? What (financial) regulations do I have to comply with? How can I convince people to support my crowdfunding initiative? What rewards can I give for supporting my campaign, and what are the pitfalls and lessons learn from other campaigns?’
