What is emailing?
Emailing or email marketing is a digital communication tool in which mass emails are sent to a contact base. These emails are intended for advertising, such as communicating promotions or making a product or brand known.
Over the last few years, email marketing has continued to gain ground as an effective marketing tool. Few people doubt that, among the many messages we receive throughout the day, email is the one with the greatest potential to capture our attention.
On the one hand, opening an email is quick, easy, and can be done from a variety of devices. At the same time, an email is a more personalized and less fleeting message than a banner , pop-up, tweet, or other social media post.
However, finding that optimal balance in emailing bulk mail masters is not easy and cannot be done by improvisation. Sending effective emails and good planning are inseparable companions.
In this article we give you some mailing tips to help you create your campaigns with maximum efficiency.
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Best practices in emailing
1) Emailing is only for those who want it
The first thing you need to know is that sending emails to recipients who have not previously agreed to receive them is not covered by the European GDPR. Therefore, asking for consent is not just a choice but a legal obligation throughout the European Union.
It is also a good practice is emailing if not the most important of all. Spamming contacts who do not want to receive your emails will generate a negative reaction, which is the antithesis of what a good mailing aims to achieve.
For this reason, we recommend reinforcing this initial stage with the use of the double opt-in confirmation process , which consists of sending a confirmation email to a contact before adding them to a mailing list.
2) Take care of your contact list: is it alive?
Initial consent is only the first stage of an effective mailing campaign. The list remains active at all times and needs to be kept up to date.
The next step is to include a visible unsubscribe button in each email. Rather than a risk, it is a long-term investment in building a list of contacts who are truly interested in your content. We insist that quality takes precedence over quantity.
Next, it will be important to keep the contact how to draw in powerpoint slides database updated in real time. To do this, it is advisable to use software that manages it automatically.
To keep your contact list up to date, you also need to take care of other aspects such as bounces or contact segmentation. In the following points we will tell you more about these aspects.
3) Forget generic mailing: personalization is important
Each person has their own reasons for subscribing to your mailing list. Some may be interested in your informative content, others in your one-off offers, etc. That’s why sending the same message to everyone is not a good idea.
For example, something as simple as calling them by their name or addressing them with the correct gender will already change the attitude with which they read your emails.
But personalization doesn’t end there: it’s a constant effort to get to know your subscribers as well as possible.
You can use different criteria to group your recipients based on their field of activity and your target audience. The most common ones tg data are age, , date of last purchase on your site, etc.
But if you have enough resources, you can go a step further and use more complex criteria. For example, you can send an email only to users who clicked on the promotional article you included in your last newsletter. The possibilities are practically endless.
