But how do you recognize an authentic brand? According to the respondents, the authentic brand has some clear characteristics:
An authentic brand produces products and services that do what they promise.
An authentic brand can survive its own hype.
An authentic brand knows how to follow up promises with concrete actions
An authentic brand is open and willing to share information and knowledge with customers – even if this is harmful in the short term.
An authentic brand admits mistakes, the authentic brand sticks to openness, honesty and is willing to communicate about issues.
An authentic brand openly shares information and knowledge with customers – even if this is harmful in the short term
Honest, clear and open
An authentic organization therefore communicates honestly about products and services. Communicates free consultation honestly about impact and sustainability. Is honest. Is clear and tells the truth about what the organization stands for. Open about partners and suppliers. Stands for more than just making money. And has a relevant and captivating story.
Online conversation
This brings me to my second pillar: The online conversation. Markets are more than ever determined by t how long should you spend nurturing your leads? p rod their conversations. It is no longer enough for an organization to be authentic. In the age of online conversation, you also have to be prepared to engage in conversation with your customers in the same open, authentic and honest way. A human tone – which I often advocate – plays an essential role in this.
Human toneWhen there is real bad
In 2009, Tom Kelleher laid the foundation for what we call the conversational human voice in his search engine optimization united states america scientific research Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication. “An engaging and natural style of organizational communication. ” By communicating with a conversational human voice, you as a company show not only an authentic side but also a human side. These two logically follow on from each other https://marketinglist.me/how-often-should/” and reinforce each other.
