The motivation starts with playing the game, but then shifts to recognizing the added knowledge value on the platform. This form of activation works well within this company. Be careful though: gamification is currently a trend. But to use this tool well, you need to think carefully about whether and how it fits an organization.
6. Pushing too much
Let employees discover the value of the new platform themselves
Often it is (a limited number of) early adopters who show the others the way. That takes time. Try to entice organic results on google them with interesting functionalities, new possibilities, interesting content and opportunities. In addition, exclusive access to, for example, a competition, secret information about a major project, or the opportunity to participate in an important decision can lead early adopters to the digital workplace. Show what is in it – both for the company and for themselves – and involve them in setting up, developing and achieving the ultimate goal. This group attracts future participants to the platform.
Practical tip
Create an activation plan to engage these early adopters and get them active. For example: make sure there is activity on the platform before the first people sign up, so they don’t enter an ’empty bar’.without imposing
Not stating the goals
It is very important to state the goals, intentions and limitations of the introduction of the digital workplace search engine optimization mails from the very beginning.
Be transparent about what the platform can (and cannot) do, and the reason why it is being used. Be open to the ability to study the material discussion. Indicate that the company is aiming for maximum user comfort and innovative options, but also be honest about the (im)possibilities and limitations. Also provide a clear helpline, a telephone number or email address where people who want to know more about the digital workplace or people who find it difficult to use can ask their question.
