You can easily find out how much a user scrolls down on each post. This allows you to know the exact section in which they lose interest and abandon the site.
With this data, WordPress with Google Analytics you can modify this specific section and make it interesting enough to engage the audience to the end. You can also find out where to place call-to-action buttons or signup forms.
Now, Google Analytics is a great tool to help you discover the user’s scrolling activity on the site. That said, with the default Google Analytics setting, scroll tracking is not enabled on your site.
We will show you how to set up scroll tracking with just a few clicks. Let’s get it started.
What is Scroll Tracking?
Scroll tracking is a technique that allows you to measure how much visitors scroll down on your web page.
It’s important because it provides insights into user engagement and helps understand how visitors interact with your content, czech republic phone number data allowing you to make informed decisions to improve user experiences and increase conversion rates.
Now, scrolling tracking works by setting up event tags that capture scrolling data as visitors descend on a web page. It records the scroll percentages, the direction of the scroll and the drive points, providing valuable metrics about the user’s behavior.
Google Analytics scrolling tracking in WordPress easily
The easiest way to enable scrolling crawling in WordPress is to use a plugin called MonsterInsights. It is the most popular Google Analytics plugin for WordPress.
With this plugin installed in your dashboard, you will never need to switch between tabs to track the performance of your site.
We use MonsterInsights on our own websites and what we like best is that everything can be managed and viewed directly in the WordPress dashboard. It even allows you to track all user interactions on your website, such as ecommerce transactions, clicks on affiliate links, file downloads, author tracking, SEO score and more.
MonsterInsights offers even real-time statistics directly from your dashboard.
You can view your sessions, page views, how to automate your sales activities to increase sales and many other advanced statistics, such as device, age, gender, and so on. We’ve been using this plug-in for years and even wrote a detailed analysis of MonsterInsights. You can take a look to get more details about the plugin.
MonsterInsights comes with standard tracking of the scroll depth that allows you to see detailed reports about the distance users are scrolling through on the site. You can also create UTM codes and track URLs on your WordPress site.
Now let’s check out how to enable scrolling tracking in WordPress with MonsterInsights.
Step 1: Install MonsterInsights for scroll tracking
Before we start, we assume that you have a set up Google Analytics account. If you don’t, you will need to do it first.
Usually, this involves a little coding and technical knowledge. If you are a beginner, WordPress with Google Analytics MonsterInsights makes it incredibly easy to connect your site to Google Analytics.
All you need to do is install MonsterInsights on your WordPress site. Then there is an easy boot wizard that allows you to select your Google Account and click a button to connect your site. No coding is required!
For more detailed steps, b2b phone list follow our guide here to set up Google Analytics and connect it to your site in less than 5 minutes.
Once you connect your Google Analytics account and MonsterInsights, you’ll be ready to start tracking all types of data directly in the WordPress dashboard.
Step 2: Activate the scroll tracking
After the entire setup is completed successfully, scroll tracking will be activated automatically on your site. Seriously, there’s nothing else you need to do – that’s why we like this tool so much.
To ensure that scrolling tracking is enabled, go to the Engagement Insights tab in your WordPress administrator.
Scroll down the page and you will see the scroll tracking option.
It is activated automatically by default, without the need for a add-on. As your visitors travel 25%, 50%, 75% or 100% of your site, MonsterInsights will trigger events in Google Analytics.
No need to learn about GA4 custom events, page paths, tag types, and types of triggers. All this is done for you.
Step 3: Viewing scrolling tracking reports in WordPress
This report is available directly in your WordPress dashboard. To view it, go to Insights “Reports” Editors in your WordPress dashboard.
Scroll down a bit and you will find sections called Interests and Scroll.
In this report, WordPress with Google Analytics you can see the average percentage of scroll depth of your entire site.
Thus, you know exactly how visitors are interacting with your content. This also gives you the chance to optimize your posts to improve engagement. You can also clearly decide where to place your ads and calls to action to get more clicks.
If you wish, you can also view these reports in the Analytics dashboard.
Viewing scroll tracking reports in the Google Analytics dashboard
When you enable scrolling with MonsterInsights, you can also check your reports directly in the Analytics dashboard, even without logging into the WordPress dashboard.
To do this, log in to your Google Analytics account. Now go to the Engagement tab “ Events” on your GA4 property.
You will see the Scroll Depth link in the Event Name column as shown in the screenshot below:
By clicking on this link, you will find a detailed report immediately. Here, you can use different filters to get more detailed data.
Therefore, if you want to check the total of triggered events for each percentage of scrolllist listed, in the Parameter Name tab, you will have a drop-down menu. Here, choose Percentage in the event parameters.
Now you can view the depth of scrolling events by percentage. Thus, you can see how many people rolled 25%, 50%, 75% and how many actually went to the bottom of the page.
In the example above, we can see that 64% are scrolling the page only up to 25%. Therefore, we want to put the most important information in the top 25% of the page. You can also focus on the next 75% to see what can be improved to keep users engaged.
If you have an ecommerce store, WordPress with Google Analytics you can even add a 25% discount to capture users before they leave the site.
