Publications in a quality business publication can seriously increase a company’s rating or an expert’s recognition. In this article, we tell you how to publish in the mia and manage your reputation with the help of journalists.
How a business’s reputation is form online
ORM (online reputation management) is the main strategy. Online reputation management ORM involves replacing negative content with positive content on all platforms where possible. For example, company representatives respond to negative reviews and publish expert materials. To do this, they monitor mia messages.
There are two principles of monitoring:
Automatic — special services track brand mentions online, scan sites and notify if a new review appears. After that, experts respond to reviews and comment on posts.
Manual – it is impossible to scan the entire Internet manually, so specialists select sites on which they will track the appearance of new mentions.
There are 4 main methods of reputation management:
SERM (search engine reputation management) is a tool for managing reputation in search engines.
SMRM (social mia reputation management) — responsible for reputation management in social networks.
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SEO (search engine optimization) is a tool aim at improving website ranking. The first positions in search engines are a guarantee of high-quality and stable traffic for a company. This includes content optimization, writing unique texts, interlinking, increasing the link mass and even choosing a domain name. For example, if the company is regional, you can register a domain ti to the city – this will help promote locally.
Mia publications are directly relat to ORM
The main goal of mia publications is to achieve word of mouth and increase recognition. Articles may not immiately bring new clients or not bring them at all, but they will ensure interest in the company and strengthen the reputation. Here are the main benefits of cooperation with journalists:
Image. It doesn’t matter whether you own a factory or a fast food kiosk, you can always find a reputable mia outlet, make a statement and create a personal or company brand. In 2017, working with reputation in the mia help one construction company get out of a crisis , thanks to competent expert articles.
What does mia promotion give
Business promotion. Mass mia is an additional switzerland telegram marketing point of contact with potential clients and an opportunity to get a wide reach, warm up the audience and improve SEO indicators. Logomashina Agency, publishing 3-5 articles per month, reach almost 18 million people, and the number of brand queries according to Wordstat increas by 77%.
What kind of business nes to be promot through the mia
Publications in the mia will be useful to everyone – from a car repair shop to a construction company. This is especially advantageous for those working in competitive industries or for companies introducing new services to the market. Much more important is not the sphere in which the company operates, but the right choice of publication and a well-written publication.
For example, Bank X launches a new product for corporate clients – to get maximum coverage, the marketer decides to publish 15 news items phone number lt within 3 months. It is unlikely that a financial institution will publish articles in a glossy magazine, but Vomosti, Kommersant and RBC will come in handy.
Let’s look at a few steps that will help you start working with the mia for free
Step 1. Make a plan
Before you go searching for relevant mia, answer a few questions:
Why should I publish articles in the mia? The answers may vary, depending on the marketing and PR strategy, for example, to attract new segments of the target audience, improve reputation, warm up the interest of potential clients, attract investments.
Step 2. Establishing communication with the mia
Don’t rush into the fire and write articles – first establish communication with the mia, clarify what topics they are interest in, whether they ne comments in the area your company operates in. If you write the text first, it may not be suitable – each publication has its own rules, itorial policy and tone of voice.
You can send a proposal for cooperation by mail, but if you manage to reach the itor on social networks or messenger, it will be more effective. Ask your friends and colleagues, perhaps they have contacts lying around. Networking is a useful and effective thing!
Lifehack: it is not necessary to look for journalists’ contacts. You can use special services that collect journalists’ requests (for example, Deadline Mia or Pressfe). On such platforms, mia outlets look for experts who can provide a comment or write a ready-made article.
